Unpredictability was a huge factor in Gimik Jo's "Desk Drum SXSW Bumper." Her edits were very interesting and she played around with the senses quite a bit in the 22 second piece. She had our eyes looking all over the screen and our ears hearing all kinds of different noises simultaneously.
But she really succeeded in breaking down her original "Desk Drum Invitation" into a condensed version that added quite a bit of intrigue and mystery to the REmix.
What's the event Joe's talking about? What type of music will be made? Where's the beer?
The hitRECord spirit is high in this piece too. Lots of cameos from artists throughout and a particularly well executed use of a laugh.
It's an essential viewing for video editors and was fun to compile notes for in order to RE-view it for the "Art REview" collab. I was a bit exhausted when I filmed it, so please pardon my extra disheveled appearance on this one.
Created: May 01, 2010Video Media