To Poster or Not to Poster...

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I had a discussion last night with the woman I am working with to put on the Climate Wise Women tour that launches in DC April 6th.

U of Toronto is producing a really slick poster promoting the event. Other schools have been asking about posters to help promote their Cw2 stops. We have a stack of NYC posters that were produced for us by one of the schools, but not the time nor funds to get them plastered around town. I wonder what happens to them. At SXSW, we'd cut 'em down for scratch paper pads or something like that. But that also costs money.

I have mixed feelings about posters. Maybe it is that I am still reeling from the sea of paper that erupts at SXSW. The company has tried to take steps to reduce the paper generated by the event, but there is still a lot. Most people go to SX to promote something, so produce something to hand out or hang somewhere. I love visual art, but become dismayed by the swirls of discarded paper that inevitably litter the streets of Austin.

It seems that printing up a bunch of posters is contrary to the idea of rethinking how we interact with the the world and each other to reduce the effects of climate change. With the proliferation of social media, it seems there can be a better way to achieve the outreach goals that posters provide while still preserving the artistic aesthetic we love from them.

Display-quality posters could be printed in very limited numbers for special reasons and locations without creating as much waste paper. The limited runs could help them become art instead of trash when they weren't needed any longer.

Anyone else have thoughts about reducing paper while preserving the art of the poster?

Created: Mar 27, 2010

Tags: waste, climate change, posters, change, litter

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