About Us

All the merchandise found here at THE RECORD STORE was made collaboratively on hitRECord. All profits made at THE RECORD STORE will be shared with the contributing artists per The hitRECord Accord.

hitRECord.org is a mass collaborative production company led by its founder, and director, Joseph Gordon-Levitt, known on hitRECord as RegularJOE.

Launched in 2005, hitRECord.org has evolved into a thriving communal breeding ground for online collective creativity in all sorts of media: video, music, literature, photography, performance, spoken word, screenwriting, graphic art, anything. In January 2010 hitRECord.org launched its new website and introduced its new professional production methodology, allowing contributing artists to be paid for their work.

hitRECord.org’s work was recently featured at the 2010 Sundance Film Festival and at SxSW 2010.